UW Recreation was researching the feasibility and restoration of the ASUW Shell House, an old naval hanger on the National Register of Historic Places. The goal of this campaign was to maintain the building’s rustic and historic nature in order to honor the importance of the place.
This project was the 1st place award recipient in the Integrated Marketing Campaign category for National Intramural-Recreational Sports Association’s Creative Excellence Awards.
The ASUW Shell House logo design is inspired by the building's original blueprint.
The ASUW Shell House poster series was designed to commemorate life on the University of Washington Campus during 1936 and the early history of rowing in Seattle, Washington.